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If you follow this blog regularly, you know that it is no secret that we spend a lot of time writing about how to identify and protect against phishing attacks. A big part of staying safe from phishing attacks is to take a serious approach to running phishing simulations that give your team a very practical opportunity to test their skills at identifying safe versus unsafe emails. But, what makes a great phishing simulation email? Below we'll share the key factors that make phishing simulation emails effective, and our favorite 113 phishing simulation emails that we use with our clients. Sender Relevance: the most effective phishing campaigns (and simulations) that we've seen, are ones that claim to be from vendors/partners/people that your team expects to hear from. Does your team use Google Suite? A phishing simulation claiming to be from Google Suite will have a higher "Sender Relevance" to your team, than an account alert email out-of-the-blue from Microsoft Office 365 if that is not a product your team uses.
Switch up that carefully organized system and you'll cause genuine cooking chaos. This may sound too time-consuming for an April Fools' Day prank, but the University of Michigan's website has collected an extensive list of words that you can easily copy and paste into a text. S on the page to save it all as a text file, and then deliver it to your victim as an innocent-looking attachment in an email. It's a gift that keeps on giving, as many email search engines will look inside attachments when doing word searches, so they'll be reminded of your prank again and again and again. Everyone loves the distinctive Wookiee growl from the Star Wars movies, right? Then who wouldn't love dozens of people calling them and giving their best Chewbacca impression? Create an ad promoting a Chewbacca Roar Contest and list your victim's phone number. If they're anything like the guy targeted with Chewbacca calls a few years ago, they'll appreciate the effort.
The famous 'East India Company' had to go cap in hand to the British Government to save it from bankruptcy but not before many individual investors and directors had made fortunes. They would sell their shares when it looked like trouble was looming - it was the small or institutional shareholders who invariably got caught out - or the British taxpayer! Slavery would show just how exploitative and morally bankrupt this system could descend to. Plantations needed labour and labour was available, relatively cheaply, in West Africa. It was when slaves started revolting and rising up in rebellions that questions were asked back in Britain - why precisely was the government spending money and resources supporting slave owners against slaves? They had not shared the profits in the 'good' years, why should British taxpayers support them now that they were suffering? Surely it was their own problem? Non-conformist Christians in particular found it easier to challenge the status quo of slavery when their moral arguments were joined by these no less tricky economic ones.
In addition, the tool lets you edit, cut, and resize your GIF to any size you want. When creating your animated GIF, put the vital information in the first frame. Don’t fall into the trap of focusing on how beautiful your GIF looks. For example, let’s say you’re creating an email ad and your GIF has more than two frames. Make sure to include your product benefits, the unique value proposition, and CTA in the first frame. Here’s why you should give out important information as quickly as possible. First off, it ups your chances of getting clicks and engagements even when the GIF doesn’t load well. Secondly, not every email software allows users to insert GIFs into an email. So making the first static frame information-rich helps you convey your message even without any motion. While this may seem straightforward, you should pay attention to it. Typically animated GIFs are set to loop over and over again.
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